No Magic Wand.

Getting sales and marketing programs focused and lean is hard work.  Smart programs require an objective and diligent assessment to ensure they are in sync with the realities of the marketplace, budgets and people.  With a sense of urgency, The Marketing ShortList helps focus efforts so that more efficient and effective programs can be immediately put in motion. 

What We Do.

We work fast because the marketplace does not wait.  Most engagements are completed within 90 days.  As we interact with key sales and marketing personnel to generate an objective and actionable blueprint, we simultaneously help initiate fresh ideas.  We get things done by harnessing the horsepower of existing resources and vendors that a client has in place...either directly or indirectly.  If requested, we recommend alternate resources.  Either way, what sets us apart is helping to manage rolling changes that have immediate impact. 

For example, if the business calls for...

1. ✓customer retention... we help implement a cross-selling or up-selling program.
   

2. ✓better, faster communication with sales reps...we help implement an intranet content manager.
   

3. ✓fixing an ad hoc, broken customer contact system... we help implement web-based CRM.   
   

4. ✓stopping duplicate reporting spreadsheets... we help implement a unifying platform for faster decision-making.  
   

5. ✓a better response rate to online ads... we help implement a live-market test of competing ads and landing pages.