Sales Support Strategic Blueprint

1. ‣Category Strategy & Plan
   

2. ‣Product & Brand Rationale
   

3. ‣Competitive Assessment
   

4. ‣Pricing Rationale
   

5. ‣Asset Allocation Review
   

6. ‣Prospect Targeting
   

7. ‣Promotional Alliance Plan
   

8. ‣Customer Retention Strategy (CRM)
   

9. ‣Trade Advertising & Promotion
   

10. ‣New Product Launch Strategy
    

11. ‣Sell-in Rationale & Presentation
    

12. ‣Sell-Through Strategy & Plan
    

13. ‣Consumer & B2B Marketing Research
    

14. ‣Vertical Market Strategy
    

15. ‣New Product Concept Development

Get The Blueprint Right, Then Put Up The Drywall.

Sales Support Programs

1. ‣Sales Training Tools
   

2. ‣Sales Incentives & Awards
   

3. ‣Sales Literature
   

4. ‣Online Ordering & Buying
   

5. ‣Webcast, Podcast, Blog
   

6. ‣Customer Service
   

7. ‣Trade Shows
   

8. ‣Advertising & Promotion
   

9. ‣Online Lead Generation
   

10. ‣Distributor & Vendor Extranet
    

11. ‣Sales Team Intranet
    

12. ‣Online Co-Op & MDF
    

13. ‣Partner Tie-ins
    

14. ‣In-store POP
    

15. ‣Public & Media Relations